blogs and web sites

Casual Fridays

Beyond's VP shares "casual" thoughts, advice and tips for marketing your business.

Seth's Blog

Co-author of Guerrilla Marketing books and of numerous bestsellers, Seth shares brilliant insights and overlooked common sense.

Own Your Brand

Mike Wagner shares the principles of "brand ownership." A great blog for business owners and managers.

Brand Autopsy and Idea Sandbox
Two former Starbuck mareketers, John Moore and Paul Williams, learned a lot in their coffee cafe days.  They've brewed up some pipin' pots of wisdom brimming with ideas.  No decaf.

books and publications

Bang!, Linda Kaplan Thaler & Robin Koval

Have you ever wondered what inspired the ideas behind the AFLAC duck or the "organic experience" of Herbal Essence?  Linda and Robin share how their agency came up with those, and other, big ideas and how you can too.

Juicing the Orange by Patt Fallon & Fred Senn

We adopted the concept of "creative leverage" from Fallon Worldwide. If you want to understand how creativity in advertising helps your message go further with less, read this book.

Creating Customer Evangelists, Ben McConnell & Jackie Huba

The why and how-to of customer evangelism.  A must-read for those hoping to influence word-of-mouth.

Permission Marketing by Seth Godin

Understand the difference between advertising on TV/Radio vs. online.  Wonder why your banner ads don't work? Read this book.

Made to Stick, Chip Heath & Dan Heath

Want your ideas to spread?  The brothers have written the formula. Buy the recipe book TODAY!

The Houdini Solution by Ernie Schenck

The list of 50 ideas in the back of this book are more than worth the cost of purchase. It doesn't take a big budget to come up with big ideas.